Up What?

While playing a little Free Rice one afternoon, I noticed an ad at the bottom (how they pay for all that free rice) for a company called upurea. Ew. Yuk. Up-Urea? Wait. That could not be the intended take on their name. I had to click. Turns out it's just upurea, as in u-pure-ea. Very different. Thank GOD. By the way, it looks like they have some cool products for 'natural beauty'. And, in the spirit of Free Rice, I give you this:

urea means:

enhancing

compound in urine

first name of uranus

don't include in company name without necessary hyphens